If you are looking for free Marketing-Cloud-Consultant dumps than here we have some sample question answers available. You can prepare from our Salesforce Marketing-Cloud-Consultant exam questions notes and prepare exam with this practice test. Check below our updated Marketing-Cloud-Consultant exam dumps.
DumpsGroup are top class study material providers and our inclusive range of Marketing-Cloud-Consultant Real exam questions would be your key to success in Salesforce Marketing Cloud Consultant Certification Exam in just first attempt. We have an excellent material covering almost all the topics of Salesforce Marketing-Cloud-Consultant exam. You can get this material in Salesforce Marketing-Cloud-Consultant PDF and Marketing-Cloud-Consultant practice test engine formats designed similar to the Real Exam Questions. Free Marketing-Cloud-Consultant questions answers and free Salesforce Marketing-Cloud-Consultant study material is available here to get an idea about the quality and accuracy of our study material.
Sample Question 4
Nerthern Trail Qutfitters' account is configured with Multi-Org to leverage two SalestorceCRM accounts. In the Cloud Kicks business unit they want to disconnect the sandboxinstance and connect the production instance.What additional configuration changes could be made to avoid any disruption offunctionality?
A. Configure Multi-Org settings to account for bo production instances in Setup. B. Manually remove existing user mappings, attribute mappings, and trackingsubscriptions. C. Rename and delete sandbox synchronized data extensions before connecting. D. Updste query activities thet reference the new synchronized data extensions.
Answer: A
Explanation:
When dealing with a Multi-Org configuration, it's essential to correctly configure the settings
in Setup to account for the multiple Salesforce CRM instances that Marketing Cloud will
integrate with. In this scenario, configuring the Multi-Org settings to recognize both the
existing and the new production instances is crucial to ensure seamless functionality. This
setup allows Marketing Cloud to interact correctly with both CRM instances, minimizing any
potential disruptions in data synchronization and marketing
A B2B customer notices they have a large number of subscribers marked as 'Held'. Duringtroubleshooting, they realize these were soft bounces from overwhelming the emailserversof many of the small companies with which they do business.What step(s) should the customer take to move those subscribers back to 'Active'?
A. Extract subscribers who have a status of 'Held', then import subscribers as 'Active'. B. Use Contact Builder to mass update all 'Held' subscribers to 'Active' status. C. Subscribers with a status of 'Held' should be re-enabled by contacting support. D. Use a SQL query to change all subscribers with a status of 'Held' to 'Active' in AllSubscribers.
Answer: A
Explanation:
To move subscribers who have a status of ‘Held’ back to ‘Active’, NTO should extract those
subscribers using a tracking extract or a data extract activity in automation studio, then
import those subscribers as ‘Active’ using an import activity or file transfer activity in
automation studio or an import wizard in email studio. This process will overwrite their
status in all subscribers list and allow them to receive emails again. Contact Builder cannot
mass update subscriber status in all subscribers list. Subscribers with a status of ‘Held’
cannot be re-enabled by contacting support unless there is a technical issue on Marketing
Cloud’s side that caused them to be held incorrectly. A SQL query cannot change
subscriber status in all subscribers list directly. References:
A marketer wants te capture open-ended feedback fram custamers via SMS andwrite it to a data extension.How could MebileComnect be used to accomplish this?
A. Use a vote/survey message template to capture the response. B. Use an outbound message template with embedded AMPscript to capture the response, C. Use a text-response message templabe with embedded AMPscript to capture theresponse, D. Use an info capture messege template to capture the response.
Answer: C
Explanation:
To capture open-ended feedback via SMS and write it to a data extension, using a textresponse
message template with embedded AMPscript is the most suitable approach. This
method allows for the dynamic handling and processing of the incoming SMS responses.
The AMPscript can be programmed to parse the response and write the collected data to a
specified data extension, making it an effective way to capture and store open-ended
feedback.References:Salesforce MobileConnect documentation, AMPscript in
MobileConnect
Sample Question 7
Northern Trail Outfitters and its subsidiaries use Sales Cloud and marketing Cloud tosendcustomers frequent email communications of new products and updates on theirportfolios. They have noticed the messages and branding being sent varies greatly andwould like to create a better customer experience.What extension product should be considered to unify the messaging and branding ofthese communications while still allowing personalization and timing of campaigns?
A. Einstein Content Selection B. Distributed Sending C. Marketing Cloud Connect D. Distributed Marketing
Answer: B
Explanation:
To unify the messaging and branding of communications while still allowing personalization
and timing of campaigns, Northern Trail Outfitters and its subsidiaries should use
Distributed Marketing. Distributed Marketing is a tool that allows marketers to create
consistent and compliant messages in Marketing Cloud and distribute them to Sales Cloud
or Service Cloud users for sending. Distributed Marketing allows Sales Cloud or Service
Cloud users to personalize and schedule messages based on their customer interactions
Northern Trail Outfitters (NTO) is launching a new campaign that will collect subscriberinformation to better target and segment its marketing communciations. NTO wants totarget users of its app and social platforms who have not engaged with previous emails inthe campaign. If the subscriber opens or clicks after three messages, they will be removedfrom the campaign.Which solution should the consultant implement?
A. A File Drop Automation with User-Initiated Send Definitions B. User-Initiated Send Definitions with Filtered Data Extensions C. A Multi-Step Automation with User-Initiated Send Definitions D. A Multi-Step journey with Data Extension/Automation entry source
Answer: D
Explanation: The best solution for NTO's campaign is to use a Multi-Step journey with a
Data Extension/Automation entry source. This setup allows for the segmentation and
targeting of the specific subscribers as per the campaign requirements. Subscribers who
have not engaged with previous emails can be identified and targeted. The journey can be
configured to monitor open or click activities, and if a subscriber interacts after
threemessages, they can be automatically removed from the campaign. This approach
provides a dynamic and automated way to manage the campaign's lifecycle based on
subscriber behavior.References:Salesforce Journey Builder documentation, Data
Extension and Automation Studio in Marketing Cloud
Sample Question 9
Which
customers would benefit most from purchasing a Sender Authentication Package
(SAP)?
A. A growing consumer brand that expects to send 500,000 emails per month and would like email branding to be consistent with its domain, B. A nonprofit organization that sends roughly 50,000 newsletter emails per month. C. A growing retailer that currently leverages Marketing Cloud's MobileConnect and MobilePush. D. A customer who wants to share another IP within their account structure and is unconcerned about branding at this time.
Answer: A Explanation
A Sender
Authentication Package (SAP) is a set of features that authenticate an email
sender’s identity and reputation, such as a private domain, a dedicated IP
address, a link customization, and a reply mail management. A SAP can benefit
customers who send large volumes of emails (such as 500,000 per month) and want
to have consistent email branding with their domain (such as sender address,
links, images, etc.). A SAP can also improve deliverability and avoid spam
filters by proving that the sender is legitimate and trustworthy. References:
https://help.salesforce.com/articleView?id=sf.mc_es_sender_authentication_package.htm&type=5
Sample Question 10
Northern Trail (NTO), a longtime Marketing Cloud customer, has decided to
adopt Journey Build to help with the execution of their marketing programs. NTO
does not want to duplicate efforts within the platform and has asked if they
could be using Automation Studio entirely.
Which three
tasks would a consultant suggest for using Documentary Builder instead of
Automation Studio? Choose 3 Answers
A. Building simple segmented campaigns without SQL queries B. Designing decision logic via an ... user interface. C. Setting behavior-based goals D. Processing zipped encrypt ed files containing subscriber data E. Creating customer segments from multiple data extensions
Answer: A,B,C Explanation
Three tasks that a consultant
would suggest for using Journey Builder instead of Automation Studio are:
Building simple
segmented campaigns without SQL queries. Journey Builder allows marketers to
create simple segmented campaigns using filters and rules without writing SQL
queries. Automation Studio requires SQL queries for creating complex segments
using data extensions.
Designing
decision logic via an intuitive user interface. Journey Builder allows
marketers to design decision logic using activities such as decision splits,
engagement splits, or random splits via an intuitive user interface. Automation
Studio requires scripting or coding for creating decision logic using
activities such as script activities or verification activities. Setting
behavior-based goals. Journey Builder allows marketers to set behavior-based
goals using criteria such as email opens, clicks, conversions, or custom
events. Automation Studio does not have a feature for setting behavior-based
goals.
Processing zipped encrypted files containing
subscriber data is a task that a consultant would suggest for using Automation
Studio instead of Journey Builder, as Automation Studio has activities such as
file transfer activities or import file activities that can handle zipped
encrypted files. Creating customer segments from multiple data extensions is a
task that a consultant would suggest for using Automation Studio instead of
Journey Builder, as Automation Studio has activities such as query activities
or filter activities that can create customer segments from multiple data
extensions. References:
https://help.salesforce.com/s/articleView?id=sf.mc_jb_journey_builder.htm&type=5https://help.salesforce.com/s/articleView?id=sf.mc_as_automation_studio.htm&type=5
Sample Question 11
A new Marketing
Cloud (MC) customer wants to now implement a Sales Cloud instance to go along
with their MC Instance. The MC has been live for a year now, where the primary
key for records has been the Email Address.
Which two options would prevent
the customer from duplicating records? Choose 2 answers
A. Upload CSV with Migrated Subscriber Keys to All Subscribers. B. Get existing records updated with new Keys sourced from Sales Cloud instance; C. Continue as normal, as Marketing Cloud Contact Models will dedupe keys by Email Address. D. Purge the current records end carries on with new keys sourced from Sales Cloud
Answer: B,C Explanation
Two options that
would prevent the customer from duplicating records when implementing a Sales
Cloud instance are:
Get existing
records updated with new Keys sourced from Sales Cloud instance. This option
will allow the customer to update their existing records in Marketing Cloud
with new keys that match their Sales Cloud records, such as Contact ID or Lead
ID. This will ensure data consistency and avoid duplication across both
systems. Continue as
normal, as Marketing Cloud Contact Models will dedupe keys by Email Address.
This option will allow the customer to continue using Email Address as their
primary key in Marketing Cloud, and rely on Marketing Cloud Contact Models to
dedupe keys by Email Address when syncing data from Sales Cloud. This will
ensure data accuracy and avoid duplication within Marketing Cloud.
A small restaurant
franchise wants to implement Marketing Cloud to support their franchise owners.
The corporate office the advertising copy and subscriber list. The owners of
franchised stores add a customized local message to
the marketing campaign. What hierarchy should be recommended?
A. One
parent business unit and a child business unit for franchise owners.
B. One parent business unit and a child business unit for each franchise owners C. One business unit. D. A parent business unit for each franchise owner
Answer: B Explanation
A parent business unit is the top-level business unit
in an account hierarchy that can share data, content, and settings with its
child business units. A child business unit is a lower-level business unit that
inherits data, content, and settings from its parent business unit but can also
have its own data, content, and settings. By creating a parent business unit
for the corporate office and a child business unit for each franchise owner,
the customer can achieve data and content sharing as well as customization and
segmentation for each local store. References:
https://help.salesforce.com/articleView?id=sf.mc_overview_business_units.htm&type=5
Sample Question 13
Northern
Trail Outfitters wants to send special discount offer to engaged customers on
their email list.
What should be resolved prior to
generating the audience?
A. What the offer will be B. When to send the email C. Who the offer come from D. How to determine engagement
Answer: D Explanation
To send a special
discount offer to engaged customers on their email list, Northern Trail Outfitters
should resolve how to determine engagement prior to generating the audience.
Engagement is a measure of how customers interact with emails, such as opens,
clicks, or conversions. Different criteria and thresholds can be used to define
engagement, such as recency, frequency, or duration of interactions.
Determining engagement will help Northern Trail Outfitters segment their
audience and target their offer more effectively.
What the offer
will be, when to send the email, and who the offer come from are important
factors for designing and delivering the email, but they are not relevant for
generating the audience based on engagement. References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_engagement_split.htm&type=5
Sample Question 14
Northern Trail
Outfitters has started the process of integrating its Marketing Cloud account
and Sales Cloud org through Marketing Cloud Connect.
Which configuration should be
utilized for the API user created in Marketing Cloud?
A. API User checkbox is selected, no roles are assigned to user. B. API User checkbox is selected Administrator & Marketing
Cloud Administrator roles are applied. C.
API User checkbox is deselected, Marketing
Cloud Viewer role is applied.
D. API User checkbox is deselected, all available roles are assigned to user.
Answer: B Explanation
The API user
created in Marketing Cloud for Marketing Cloud Connect should have the API User
checkbox selected and the Administrator & Marketing Cloud Administrator
roles applied. This ensures that the user has access to all features and
functions in Marketing Cloud and can perform API calls between Marketing Cloud
and Sales Cloud. References:
https://help.salesforce.com/s/articleView?id=sf.mc_co_create_a_marketing_cloud_api_user.htm&type=5
Sample Question 15
Northern Trail
Outfitters wants to implement a Welcome email. New subscribers signing up on
their website should receive the email promptly. They are utilizing Marketing
Cloud Connect to connect Sales Cloud and Marketing Cloud.
Which solution should capture the
new subscribers?
A. Smart Capture form on website B. Salesforce Triggered Sends C. File import to data extension D. Batch file dropped to SFTP
Answer: B Explanation
To send a welcome
email to contacts when a contact record is added as a campaign member to a
‘Loyalty Member’ campaign in Sales Cloud, Northern Trail Outfitters should use
Salesforce Triggered Sends.
Salesforce
Triggered Sends are emails that are sent from Marketing Cloud in response to
events or changes in Sales Cloud objects, such as contacts or campaign members.
Salesforce Triggered Sends allow marketers to send timely and relevant emails
based on Sales Cloud data and actions. References:
https://help.salesforce.com/s/articleView?id=sf.mc_co_salesforce_triggered_sends.htm&type=5
Sample Question 16
A data team wants
to automate that sync of subscribers' Unsubscribes and status from their
enterprise account to their external CRM In one consolidated file. They need to
find subscribers In their Marketing Cloud account and their unsubscribe data
for child business units.
Which two data
views would they use to achieve this? Choose 2 answers
A. _Complaint B. _Subscribers C. _Unsubscribe D. _BusinessUnitUnsubscribes
Northern Trail
Outfitters receives data from their point-of-sale system every night. The file
is placed on their Enhanced FTP, but there is not a consistent time or naming
convention for the file.
In which two ways
should they set up their automation to import the data from the file on a
nightly bais? (Choose 2 answers)
A. %%BASEFILENAME_FROM_TRIGGER%% B. %%BASEFILENAME_FROM_FILEDROP%% C. Scheduled Starting Source D. File Drop Starting Source
Answer: B,C Explanation
This allows you
to specify the exact name of the file when running the automation. The File
Drop Starting Source is an automation activity that allows you to specify the
source of the File Drop as either a Scheduled or Manual event. This allows you
to control when the data is imported from the Enhanced FTP file.
To set up their
automation to import the data from the file on a nightly basis, Northern Trail
Outfitters should use two ways to start their automation:
File Drop
Starting Source. This is a trigger that starts an automation when a file is
dropped in an Enhanced FTP folder or an external SFTP location.
Scheduled
Starting Source. This is a trigger that starts an automation at a specified
date and time or at recurring intervals.
%%BASEFILENAME_FROM_TRIGGER%% and %%BASEFILENAME_FROM_FILEDROP%% are
not
starting sources,
but variables that can be used in file transfer or import activities to
reference file names. References: https://help.salesforce.com/s/articleView?id=sf.mc_as_automation_studio_triggers.htm&type=5
Sample Question 18
Northern Trail Outfitters
(NTO) is the holding company of three subsidiaries: Universal Containers, Ursa
Major Solar, and Cloud Kicks. NTO recently purchased Marketing Cloud and has
asked its consultant to recommend a scalable business unit (BU) hierarchy. They
don't plan on executing any marketing campaigns on behalf of the NTO holding
company, but NTO employees would like access to all subscribers and aggregate
reporting. Additionally, each subsidiary business will be regularly running
campaigns and should have their own branding, content, and subscribers.
Which solution should the
consultant recommend?
A. One parent BU and two child BUs with their own Sender Authentication Packages. B. One parent BU with three additional private domains. C. One parent BU and one child BU D. One parent BU and three child BUs with their own Sender Authentication Packages.
Answer: D Explanation
To recommend a
scalable business unit hierarchy for Northern Trail Outfitters and its three
subsidiaries, the consultant should suggest one parent BU and three child BUs
with their own Sender Authentication Packages. This will allow each subsidiary
business to have their own branding, content, and subscribers, as well as
access to aggregate reporting and shared subscribers from the parent BU. Each
child BU should have its own Sender Authentication Package to authenticate its
email sends with its own domain and branding. References:
https://help.salesforce.com/s/articleView?id=sf.mc_co_business_unit_setup.htm&type=5https://help.salesforce.com/s/articleView?id=sf.mc_es_sender_authentication_package.htm&type=5
Sample Question 19
Northern Trail
Outfitters wants to send an email to one million contacts in Sales Cloud. The
criteria to segment contacts include using 10+ fields to segment.
Which process should the
consultant utilize for a reliable send method?
A. Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow B. Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send C. Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event D. Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow
Answer: A
Explanation
A synchronized data
extension is a data extension that is automatically populated with data from
Sales Cloud objects using Marketing Cloud Connect. A query activity is an
automation studio activity that allows querying data from data extensions or
data views using SQL statements. A Salesforce data extension is a type of data
extension that stores data imported from Sales Cloud reports or campaigns using
Marketing Cloud Connect.
By querying
synchronized data extensions using a query activity to a Salesforce data
extension, the customer can segment contacts based on complex criteria without
relying on Sales Cloud reports or campaigns. Then, by sending via Email Studio
Send Flow to the Salesforce data extension, the customer can leverage tracking
and reporting features of Marketing Cloud Connect. References:
https://help.salesforce.com/articleView?id=sf.mc_co_data_integration_synchronized_data_sources.htm&t...https://help.salesforce.com/articleView?id=sf.mc_es_send_email_send_flow.htm&type=5
Sample Question 20
Northern
Trail Outfitters want a simple segmentation strategy for identifying
subscribers for their emails.
What solution should they use?
A. List model and Groups in Single Send Journeys. B. Attribute group in Contact Builder for segmentation. C. Relational data extensions with primary keys to match subscribers with their data D. Data Extension Entry Source in journey Builder with a filter
A customer is
creating a re-engagement campaign. The Campaign only targets subscribers who
have had emails fail at send time due to held status within the last 60days.
The goal is to send an SMS to the subscribers asking them if they want to
update their email address.
What should a consultant
recommend to meet the criteria?
A. Use SQL Query and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder B. Use Tracking Extract, File Transfer, and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder. C. use Data Extension Extract and Import activities from Automation Automation Studio to inject the subscribers into a CloudPage used as an Entry Source by Journey Builder D. Use SQL Query and File Transfer activities from Automation Automation Studio to inject the subscribers into an API Event used as Entry Source by Journey Builder
Northern Trail
Outfitters wants to send an email to website visitors who add items to their
cart but fail to make a purchase. The email will include a list of products
they added to their shopping cart.
• A sendable data extension contains the contact information and
a session ID field for each subscriber who has
abandoned their cart.
• A second data extension contains a corresponding session ID
field and product data for each abandoned cart
item, including product SKU, product name, quantity, price, and image
URL.
Which feature should be used to
display the list of products for each subscriber in this email?
A. Lookup AMPscript function B. LookupRows AMPscript function C.
Dynamic Content Block
D. Enhanced Dynamic Content Block
Answer: B Explanation
The LookupRows
AMPscript function returns a rowset from a data extension that matches the
specified criteria. It can be used to
retrieve multiple rows of data from a data extension based on one or more
column values. For example, NTO can use the LookupRows function to retrieve all
rows from the second data extension that have the same session ID as the
subscriber in the sendable data extension, and then loop through the rowset to
display the product data for each abandoned cart item in the email. References:
https://developer.salesforce.com/docs/atlas.en-us.noversion.mc-programmatic-content.meta/mc-programm...
Sample Question 23
A customer is
connecting Sales Cloud with Marketing Cloud. The connection was successful,
however, the team is unable to view or sync Sales Cloud objects in Contact
Builder.
How should a consultant begin
troubleshooting the connection?
A. Create and send an email in Email Studio to test the connection and validate tracking. B. Validate Marketing Cloud and Sales Cloud users have access to the business unit. C. Create new Marketing Cloud and Sales Cloud users and perform a new installation. D. Validate Marketing Cloud and Sales Cloud permissions for the connecting users.
Answer: D Explanation
To troubleshoot the
connection between Sales Cloud and Marketing Cloud, a consultant should start
by validating Marketing Cloud and Sales Cloud permissions for the connecting
users. The connecting users are the users who authenticated Marketing Cloud
Connect in both systems. They need to have certain permissions and roles in
both systems to enable full functionality of Marketing Cloud Connect.
References:
https://help.salesforce.com/s/articleView?id=sf.mc_co_troubleshoot_marketing_cloud_connect_configura...
Sample Question 24
Northern Trail Outfitters (NTO) wants to send using
the From Address of [email protected]. They will then
automatically forward replies to [email protected].
NTO also wants to include an automatic reply to the customer's email address [email protected].
Which email address would
appear as the From Address for the automatic reply to the customer?
Answer: B Explanation The email address
that would appear as the From Address for the automatic reply to the customer
is [email protected].
This is because Northern Trail Outfitters has configured their Reply Mail
Management settings to forward replies to [email protected] and send an
auto-reply message to the customer’s email address. The From Address for the
auto-reply message is always [email protected],
regardless of the original From Address or the forwarding address. References:
https://help.salesforce.com/s/articleView?id=sf.mc_es_reply_mail_management.htm&type=5
Sample Question 25
An analytics team wants to get hourly updates on email metrics (send,
open, click) to provide timely next best actions to the sales team.
What method
should the team use?
A. Send Logs B. Data views C. Tracking Extracts D. Scheduled Reports
Answer: B ExplanationData views are
system-generated tables that store information about subscriber actions, such
as sends, opens, clicks, bounces, etc. Data views can be queried using SQL
statements in automation studio or query studio to retrieve email metrics for
analysis and reporting purposes. Data views store data for up to six months (or
longer for some tables), and can be queried as frequently as needed, such as
hourly or daily. References: https://help.salesforce.com/articleView?id=sf.mc_as_data_views.htm&type=5
Sample Question 26
Northern Trail
Outfitters (NTO) wants to send an email to all Contacts who have signed up for
its newsletter, but have not joined its loyalty program. NTO has created a
report in Sales Cloud which it will select using a Send Flow in Content
Builder.
Which field name should be
included in the report in addition to email address?
A. Individual
ID
B. Contact ID C. CampaignMember ID D. External ID
