May, 2024 Marketing-Cloud-Account-Engagement-Consultant Practice Questions

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Sample Question 1

LenoxSoft just published a buyer's guide, which includes ROI calculators, pricing information, and implementation details.   Which audience would gain the maximum benefit from receiving a guide?   

A.    Prospects at the bottom of the funnel — actively deciding between vendors.   
B.    Prospects at the top of the funnel — newly sourced from a tradeshow.   
C.    Prospects at the middle of the funnel — interacting with blog content only.   
D.    Prospects who have transitioned out of the funnel — with a recently closed deal.  

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Sample Question 2

LenoxSoft asks their Marketing Cloud Account Engagement administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing team uses a combination of criteria to qualify leads before they become qualified.   What should be configured to assign qualified leads as requested?   

A.    Create an automation rule to assign to a lead queue when the qualification criteria is met.  
 B.    Create a completion action to assign to a group when the prospect reaches a score of 100.   
C.    Create an automation rule to assign to a group when the qualification criteria is met.   
D.    Create a completion action to assign to a lead queue when a high-value form is submitted.  

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Sample Question 3

You are creating a new series of pay per click ads and want to track where a prospect originates when they arrive at your website. How would you set this up?   

A.    Create a Marketing Cloud Account Engagement campaign for each pay per click ad and place the tracking code on the landing page   
B.    Create a custom redirect for each pay per ad click and and select a Marketing Cloud Account Engagement campaign for each custom redirect   
C.    Create a custom redirect for each pay per click ad and use a completion action to add the prospects to a list
D.    Create a custom redirect for each pay per click ad and use an automation rule to add the prospects to a list  

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