November, 2023 Marketing-Cloud-Account-Engagement-Specialist Practice Questions

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Sample Question 1

In Salesforce, Contacts are deleted if an Opportunity hasn't been closed in 180 days. As a result, the corresponding prospects are marked as[[crm_deleted]] in Marketing Cloud Account Engagement. If the Request a Demo form is completed after that 180 day period, the prospect should be recreated as a Lead.   What automation tool should be used to solve this need?  

A. Engagement studio
B. Segmentation rule
C. Automation rule
D. Dynamic list

Show Answer

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Sample Question 2

Which two prospect activities trigger a sync from Marketing Cloud Account Engagement to Salesforce? Choose 2 answers   

A.  Submitting a form
B. Opening an email
C. Clicking a custom redirect
D. Unsubscribing from email

Show Answer

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Sample Question 3

A marketer is creating a new segmentation rule in Marketing Cloud Account Engagement.Which option accurately defines the capabilities of a segmentation rule?

A. Segmentation rules are used to create new forms for prospects to fill out.
B. Segmentation rules are used to segment prospects based on their activities and demographic data.
C. Segmentation rules are used to score and grade prospects.
D. Segmentation rules are used to assign prospects to users in Salesforce.

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