Make success possible with our Latest and Unique Marketers Marketing-Cloud-Email-Specialist Practice Exam!
Name: Salesforce Certified Marketing Cloud Email Specialist (WI25)
Exam Code: Marketing-Cloud-Email-Specialist
Certification: Marketers
Vendor: Salesforce
Total Questions: 161
Last Updated: March 15, 2025
352 Satisfied Customers
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Northern Trail Outfitters’ analytics team has requested data to power a dashboard that can monitor the performance of emails across the company. Which Marketing Cloud function should be used to get this data automatically on a daily basis?
A. Google Analytics Integration
B. Tracking Extracts
C. Report Snapshots
ANSWER : A
Northern Trail Outfitters is redesigning its brand guidelines and wants to ensure its emails are accessible. Which best practice should the email designer follow to meet accessibility standards?
A. Minimize whitespace
B. Build image-based emails.
C. Use contrasting colors
ANSWER : C
Following a batch email send. Northern Trail Outfitters wants to update an email link's URL. Which action should be recommended?
A. Navigate to the email in Content Builder and update the URL.
B. Navigate to the Job Links tab In My Tracking and update the URL.
C. Navigate to URL Expiration in Setup and update the URL.
ANSWER : B
A marketer needs a quick count of record in a data extension with ‘Djibouti’ as they value for Country. What should they use to determine the number of matching records in the least amount of steps?
A. Filtered data extension
B. SQL Query
C. Data Filter
ANSWER : A
Northern Trail Outfitters (NTO) has expanded into 15 new countries and needs to send localized content. NTO works with an agency to provide the translations, but they lack email developer resources. What should NTO do to create and send localized content at scale?
A. Leverage templates with AMPscript.
B. Leverage Enhanced Dynamic Content.
C. Leverage Multilingual Content Blocks.
ANSWER : C
A marketing intern forgot to remove [For APPROVAL] from the subject line before sending an email to the company's largest audience. Which feature, if configured, should provide a warning prior to sending?
A. Subject and Preheader Validation
B. Content Detective
C. Subscriber Preview and test Send
ANSWER : A
When building an email audience, a marketer first runs a query to update a data extension referenced in the audience query. Which configuration should be used to ensure the exclusion is updated before the audience query runs?
A. In the step with the two SQL activities, place a wait step between them.
B. Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.
C. Place the audience SQL Query Activity below the exclusion SQL Query Activity.
ANSWER : B
The marketing team want to target subscribers with a ‘think you’ offer for all subscribers who have opened an email in the past year. Which tool should they use to identify the subscribers to send to?
A. Total Opens measure
B. _Open data view
C. Tracking Data Extract
ANSWER : C
A marketing manager notices emails clustered with images that are inconsistent with branding guidelines. Which step should they take to restrict the types of content within content slot?
A. Under user permissions, select limited template access.
B. Configure Content Blocks to only be usable within approved templates.
C. Configure restrictions within a Content Area for approval block types
ANSWER : B
Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active. Which import option should be used to ensure the data extension only contains currently active customers?
A. Append
B. Overwrite
C. Add and Update
ANSWER : B
Northern Trail Outfitters uses an automation to process and report sales agents' weekly data extensions. All sales agents' data is needed for the automation's created report to be correct. Some agents have not been creating their data extensions in time. Which step prevents the automation from completing the automation instance and delivering an inaccurate report?
A. Data Extract Activity
B. Verification Activity
C. Wait Activity
ANSWER : B
Northern Trail Outfitters (NTO) stores sales representative information in a data extension. NTO wants to personalize the From Name in emails with the targeted customer's specific representative. Which functionalities accomplish the requested configuration?
A. Delivery Profile and AMPscript Lookup
B. Send Classification and Subscriber Attributes
C. Sender Profile and AMPscript Lookup
ANSWER : B
The data team at Northern Trail Outfitters wants to send a daily report of all subscribers emailed in the last 24 hours to their Enhanced FTP Export folder. The file should contain unique email addresses. At a minimum, which activities should be configured in Automation Studio to meet their requirements?
A. SQL Query, Data Extract, File Transfer
B. SQL Query, Filter, Data Extract
C. Filter, Data Extract, File Transfer
ANSWER : C
A marketer wants to store all the attributes for a triggered send within a data extension. Which configuration is required when creating the data extension?
A. Select the 'Use for triggeredsend' checkbox.
B. Include Subscriberkey and Emailaddress field as primary key.
C. Create from template and choose triggeredsend template.
ANSWER : B
Northern Trail Outfitters (NTO) notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account. What contributes to these unsubscribe reasons?
A. List Unsubscribe header
B. Profile Center Unsubscribe
C. Universal Unsubscribe
ANSWER : B
A marketer has created an event confirmation email which is sent to all registration of their cooking-while-camping sessions. They use Connect to integrate to their CRM and want update records directly a recipient clicks the ‘Confirm RSVP button. Which automation solution should easily allow this action?
A. Automation Studio
B. Behavioral Triggers
C. Journey Builder
ANSWER : C
A marketer needs to personalize an email with dynamic content using data from the Open Data View and data from the Purchase Data Extension. What should be used to source the data from these different sources?
A. Attribute Group
B. SQL Query Activity
C. Data Filter
ANSWER : B
Northern Trail Outfitters (NTO) sends hundreds of different email campaigns monthly. What should be set up to help organize NTO's email tracking results?
A. Create folders in My Tracking and select where to send results when sending an email.
B. Give emails unique names so they are easier to find in the tracking sends tab.
C. Remove old tracking results on a regular basis to declutter the results list.
ANSWER : A
Northern Trail Outfitters wants to report on subscribers who did not receive emails that were included in the sending audience. Which tool should provide a list of subscribers who didn't receive the expected emails?
A. _sent Dataview
B. 'Subscribers Not Sent To* report
C. Not Sent Tracking Extract
ANSWER : B
A marketer for Northern Trail Outfitters needs to automatically refresh a filtered data extension prior to sending a daily email. What would a marketer do to automatically refresh a filtered data extension on a scheduled basis?
A. Configure the Send Activity to automate the refresh.
B. Use a Filter Activity in Automation Studio.
C. Activate Journey Builder to refresh the data extension.
ANSWER : B
Northern Trail Outfitters (NTO) sends a birthday coupon during the subscriber's birthday month. NTO wants to reward the subscriber based upon engagement with the email and provide further messages based on that interaction. Which no-code features should be implemented to accomplish this?
A. Journey Builder and Engagement Split
B. Automation studio and Query Activity
C. Salesforce CDP and Einstein Engagement Scoring
ANSWER : A
Northern Trail Outfitters wants to send a personalized email to its loyalty program members. The email should include details about loyalty members' profiles, point balance, and purchase behavior. This data exists in Marketing Cloud across several data extensions. What should a marketer use to build this level of personalization into the email?
A. Enhanced Dynamic Content Blocks
B. AMPscript Search Functions
C. Personalization Strings
ANSWER : A
Northern Trail Outfitters (NTO) wants to use customer engagement to automatically send content to increase click rates in its holidays promotional email. Which feature should NTO use?
A. Enhanced Dynamic Content
B. Einstein Content Selection
C. Einstein Coy Insights
ANSWER : B
A marketer wants to store all the attributes for a triggered send within a data extension. Which configuration is required when creating the data extension for this triggered send information?
A. Create from template and choose triggered Send Data Extension template.
B. Include Subscriber key and Email address field as primary key.
C. Select the Use for triggered send' checkbox.
ANSWER : A
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