April, 2024 Marketing-Cloud-Email-Specialist Practice Questions

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Sample Question 1

A marketer wants to quickly view the link performance for a specific email, including Total Clicks and Unique Clicks. Which area of the application should provide this data?

A. Send Performance Tab 
B. Email Overlay View 
C. Tracking Conversions Tab 

Show Answer

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Sample Question 2

Northern Trail Outfitters is building an automation that should run as soon as a process completes on the company’s website. The process does not have access to SFTP. How should the automation be configured to run? 

A. Schedule the automation to run hourly. 
B. Trigger the automation via API.
 C. Use a File Drop starting source. 

Show Answer

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Sample Question 3

The data team at Northern Trail Outfitters (NTO) has configured a data extension that contains all customer transactions within the last 90 days. NTO’s marketing team would like to target customs who have purchased a camping tent or foldout camper in the last week; however for this campaign, they would like to exclude anyone who has a ‘silver status. Which three tools should be used to segment this data? 

A. SQL Query, Filter Definition, Journey Builder Entry Source 
B. Journey Builder Entry Source, Filter Definition, Segment Builder 
C. SQL Query, Decision Split, Data Designer 

Show Answer

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