October, 2025 Marketing-Cloud-Personalization Practice Questions

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Sample Questions

Marketing-Cloud-Personalization Sample Question 1

What would a marketer include in a Recipe if they want the visitor's affinity score to be taken into account when showing recommendations?

A. Exclusion
B. Ingredient
C. Variation
D. Booster

ANSWER : D

Marketing-Cloud-Personalization Sample Question 2

A marketer would like to display the most common products purchased by previous buyers along with the main item on a product page, which ingredient would they need to use in the recipe?

A. Co-Buy
B. Similar Items
C. Trending
D. Co-Browse

ANSWER : A

Marketing-Cloud-Personalization Sample Question 3

What are two ways to populate the Marketing Cloud Personalization catalog?

A. Email Pixel
B. Third-party Integration
C. ETL Feed
D. Web SDK

ANSWER : C,D

Marketing-Cloud-Personalization Sample Question 4

What three components are defined by the developer in the Sitemap?

A. Page Types
B. Events
C. Promotions
D. Campaigns
E. Content Zones

ANSWER : A,B,E

Marketing-Cloud-Personalization Sample Question 5

Which ingredient shows a vistor products or content based on a "people like me" algorithm?

A. Similar Items
B. Trending
C. Collaborative Filtering
D. Co Browser

ANSWER : C

Marketing-Cloud-Personalization Sample Question 6

During discovery, a solution architect works with a customer to define which three things before a developer implements the sitemap?

A. Datasets
B. Site Architecture
C. ETL Feeds
D. Attribute Model
E. Site Catalog

ANSWER : B,D,E

Marketing-Cloud-Personalization Sample Question 7

A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the segment after viewing the homepage?

A. Real-time
B. 15 minutes
C. 1 hour
D. 30 minutes

ANSWER : A

Marketing-Cloud-Personalization Sample Question 8

A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?

A. Use a segment to setup a filter, then use the filter in campaign statistics
B. Use a segment to set a global goal
C. Use a segment to specify certain actions, which can be set as the goal for a campaign
D. Use engagement compare functionality to see the differences in key metrics and behaviours

ANSWER : A

Marketing-Cloud-Personalization Sample Question 9

What are IS machine learning powered algorithms called?

A. Machine Learning Tools
B. Einstein Recipe
C. Einstein Decisions
D. Data Science Workbends

ANSWER : B

Marketing-Cloud-Personalization Sample Question 10

Where can a developer access pre-built Global Templates?

A. View List Template option in the Launcher
B. From the Templates list when building a campaign
C. From code examples in developer docs
D. Templates menu under the web Campaign menu in the UI

ANSWER : A

Marketing-Cloud-Personalization Sample Question 11

What are three areas a business user can apply custom catalog dimensions?

A. Template filtering
B. Segmentation
C. Reporting
D. Recipe exclusions and boosting
E. Campaign targeting

ANSWER : B,C,D

Marketing-Cloud-Personalization Sample Question 12

The sitemap provides the functionality that enables IS to identify which three items?

A. Page types
B. content zones
C. attributes
D. campaign
E. Templates

ANSWER : A,B,C

Marketing-Cloud-Personalization Sample Question 13

What are two ways to populate the interaction studio catalog? [check]

A. ETL Feed
B. Third-party integration
C. Web sdk
D. Email pixel

ANSWER : A,C

Marketing-Cloud-Personalization Sample Question 14

Which development language is used to code the sitemap?

A. Python
B. Javascript
C. jQuery
D. Ampscript

ANSWER : B

Marketing-Cloud-Personalization Sample Question 15

When should you define goals and filters?

A. After launching a campaign that you want to measure against a goal or filter
B. Over time, when you have something new you want to meausure
C. When you are reviewing campaign statistics for a published campaign
D. Before launching a campaign that you want to measure against a goal or filter

ANSWER : D

Marketing-Cloud-Personalization Sample Question 16

Which user attribute data types are supported in the identity system?

A. String and integer
B. Multistring
C. String
D. String and Multistring

ANSWER : D

Marketing-Cloud-Personalization Sample Question 17

What ingredient could a marketer use as a backup in the event that the recipe serves too few or no items?

A. Co-Buy
B. Co-Browse
C. Trending
D. SmartBundle

ANSWER : C

Marketing-Cloud-Personalization Sample Question 18

How often does interaction studio poll the sftp for new files for ingestion?

A. Immediately
B. Hourly
C. Daily
D. Every 15 minutes

ANSWER : D