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Which three marketing cloud intelligence integration methods can a consultant use toingest and integrateall available channels as well as first and third party data source, tocreate a cross-channel optimization platform?
A. data mapping visualizer B. totalConnect C. Marcketing cloud intelligence data lake stream D. API connectors E. Data raptor
Answer: B,C,D
Explanation: For ingesting and integrating all available channels as well as first and thirdparty
data sources to create a cross-channel optimization platform, a consultant can use:
TotalConnect: This method allows for the ingestion of data from various sources,
enabling a comprehensive view of customer interactions and campaign
performance across channels.
Marketing Cloud Intelligence Data Lake Stream: Leveraging this integration
method facilitates the streaming of large volumes of data into Marketing Cloud
Intelligence, supporting real-time analytics and insights.
API Connectors: These connectors provide a flexible and customizable way to
integrate disparate data sources with Salesforce, enabling seamless data
exchange and integration.
Utilizing these integration methods allows for the creation of a unified platform that
optimizes cross-channel marketing efforts, leveraging data from diverse sources for
Which two actions take place, when an insertion order is created and submitted in mediacloud advertising sales management (ASM)?
A. a flow is initiated for asset creation and billing B. the orchestration plan is created and can be viewed C. order is submitted to industries order management D. order is submitted to B2B commerce Order Management
Answer: A,C
Explanation: When an insertion order is created and submitted in the Media Cloud
Advertising Sales Management (ASM), several key actions take place:
A flow is initiated for asset creation and billing: This step involves initiating
processes for creating the necessary ad assets and setting up billing
arrangements for the advertiser. It ensures that all creative materials are prepared
and billing is set up in accordance with the terms of the insertion order.
Order is submitted to industries order management: This involves integrating the
order into Salesforce's broader industries order management system. This step is
crucial for ensuring the order is processed and managed efficiently within the
larger ecosystem of Salesforce's industry-specific solutions.
These actions are essential for transitioning from the sales phase to the execution phase of
ad campaigns within the Salesforce Media Cloud environment.
Which two objects should a consultant ensure the user has write access to, for the seller tocreate media plans for digital products using the Advertising Sales Management (ASM)Create Media Plan omniScript?
A. quotes B. media content title C. order D. ad quote line
Answer: A,D
Explanation: For a seller to create media plans for digital products using the Advertising Sales Management (ASM) Create Media Plan OmniScript in Salesforce Media Cloud, it's
essential they have write access to specific objects that are integral to the media planning
and sales process. These objects include:
Quotes: This object is critical as it allows sellers to propose prices for various
advertising spots or spaces within media content. The quote object captures
proposed prices for ad placements, making it a central piece in creating a media
plan.
Ad Quote Line: This object represents individual line items within a quote, detailing
specific ad placements, durations, and other relevant specifications for each
proposed ad spot within the media plan.
Ensuring sellers have write access to these objects enables them to efficiently create,
modify, and propose media plans to prospective advertisers, streamlining the sales
process.
References:
Salesforce Advertising Sales Management
documentation:https://help.salesforce.com/
Salesforce Media Cloud resources: https://www.salesforce.com/products/mediacloud/