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Sample Question 4
The marketing team wants to target subscribers with a ‘think you’ offer for all subscriberswho have opened an email in the past year.Which tool should they use to identify the subscribers to send to?
A. Total Opens measure B. _Open data view C. Tracking Data Extract
Answer: B
Explanation: To identify the subscribers who have opened an email in the past year, you
should use the _Open data view. This is a system data view that stores information about
email open events for all subscribers in your account. You can query this data view using
SQL to filter by date and email name or ID
Sample Question 5
Northern Trail Outfitters (NTO)notices that some of its unsubscribe reasons are related toReply Mail Management (RMM). NTO does not have RMM in its account.What contributes to these unsubscribe reasons?
A. List-Unsubscribe header B. Profile Center Unsubscribe C. Universal Unsubscribe
Answer: A
Explanation:
List-Unsubscribe header is a feature that allows subscribers to unsubscribe from an email
by clicking a link in their email client. This link is added by Marketing Cloud to the email
header and can trigger an unsubscribe reason related to RMM, even if RMM is not enabled
in the account. [Source: Trailhead]
Sample Question 6
Northern TrailOutfitters is spending daily batch files of customer data to Marketing Cloudvia file drops. When the Automation runs, the files are often empty and data points are notavailable for processing.Which component of Automation Studio ensures that steps within the Automation are onlyexecuted when a certain is fulfilled?
A. Verification Activity B. Skip Automation C. Wait Activity
Answer: A
Explanation:
Verification Activity is the correct answer. This activity allows you to set criteria for an
automation to run successfully or fail based on data counts or validation errors. For
example, you can use a verification activity to check if the file size or the number of records in a file is greater than zero before processing it. This can help prevent empty files or data
points from being imported or processed by your automation. Wait Activity is not a valid
option, as this activity only allows you to pause an automation for a specific duration or until
a specific date or time. Skip Automation is not a valid option either, as this option only
allows you to skip an automation if it is already running when it is scheduled to run again.
You can learn more about this in the Automation Studio Basics module on Trailhead.
Sample Question 7
Northern Trail Outfitter (NTO) is warning up a new IP address primarily for a new productline. Initially, NTO wants to move some of its lower-volume transactional sends onto thisnew IP.Where should NTO update the IP configured for these sends?
A. From Address Management B. Delivery Profile C. Sender Profile
Answer: B
Explanation:
The Delivery Profile is where the IP address for sending emails is configured. NTO should
update the Delivery Profile for the transactional sends to use the new IP address
Sample Question 8
Northern Trail Outfitters allows nonregistered customers to provide to phone number for open orders. The proved contact information is to be deleted after 30 days.Which feature provides a way to automatically maintain a data extension's records?
A. Delete Filter Activity B. Contact Delete C. Data Retention Policy
Answer: C
Explanation: A data retention policy allows you to automatically delete records from a
data extension based on a specified time period. This feature can help you maintain a data
extension’s records and comply with data privacy regulations
Sample Question 9
Northern Trail Outfitters (NTO) was unable to process coupon codes for several days,which caused customers to complain about their experience. NTO would like to apologizeby offering an upgraded coupon to help improve customer satisfactionWhat should NTO do to automate the process of finding its affected customers?
A. Filter the data based on a specific date range. B. Use Einstein engagement scores to identify affected users. C. Query the data using a specific date range parameter
Answer: C
Explanation:
A query activity allows you to use SQL statements to retrieve data from data extensions
and data views based on specific criteria. You can use a query activity to find the affected
customers by using a date range parameter in your SQL statement
Sample Question 10
A marketing manager has created a global template at the top level to control brandingstandards and make updates easy. The template needs to be used company-wide acrossallbusiness units.How should the manager configure the template once it's moved to the shared folder toensure it remains on-brand?
A. Select the Edit Globally permission option. B. Select the View and Send permission option. C. Make a copy in each business unit to allow local edits.
Answer: B
Explanation:
The manager should configure the template once it’s moved to the shared folder to select
the View and Send permission option1. This option allows the manager to grant access to
the template to other business units, but prevent them from making any changes to the
template content or layout1. This way, the manager can ensure that the template remains
consistent and on-brand across all business units.
Selecting the Edit Globally permission option is not the correct answer, as it does not
ensure that the template remains on-brand. This option allows the manager to grant access
to the template to other business units, but also allow them to make changes to the
template content or layout1. This way, the manager may lose control over the template and
risk having different versions of the template across different business units.
Making a copy in each business unit to allow local edits is also not the correct answer, as it
does not ensure that the template remains on-brand. This option allows the manager to
create separate copies of the template for each business unit, but also allow them to make
changes to their own copy of the template2. This way, the manager may have difficulty
managing and updating multiple copies of the template across different business
units. References := 1: Share Content Across Business Units - Salesforce 2: Content
Builder Best Practices - Salesforce
Sample Question 11
Northern trail Outfitters’ marketing department wants to review lastyear’s holidayengagement to this year’s engagement.What should they use to access the historical engagement data?
A. SQL activity using data views B. Audit Trail extract C. Tracking Data extract
Answer: A
Explanation:
SQL activity using data views is a method that allows marketers to access historical engagement data from Marketing Cloud. Data views are system-generated data extensions
that store tracking data for various types of events, such as email sends, opens, clicks,
bounces, unsubscribes, etc. Marketers can use SQL queries to join and filter data from
different data views and create custom reports or segments based on historical
engagement data.
Sample Question 12
A marketer has created an event confirmation email which is sent to all registration of theircooking-while-camping sessions. They use Connect to integrate into their CRM and want toupdate records directly when a recipient clicks the ‘Confirm RSVP button.Which automation solution should easily allow this action?
A. Automation Studio B. Behavioral Triggers C. Journey Builder
Answer: C
Explanation:
Journey Builder is a tool that allows marketers to create personalized, cross-channel
customer journeys based on real-time behavior and data. Journey Builder can integrate
with Salesforce CRM and other systems to update records based on customer actions. For
example, a marketer can use a Salesforce Data Event to trigger a journey when a
customer registers for an event, and then use a Salesforce Data Update Activity to update
the customer’s RSVP status when they click a button in the confirmation email
Sample Question 13
The Northern Trail Outfitters (NTO) marketers want to easily track the performance ofNTO'sinterest and profile data capture journeys.Which action should the marketer take to evaluate conversion of those journeys?
A. Export the journey email analytics. B. Define a goal for each journey. C. Review opens and clicks activity summaries.
Answer: B
Explanation:
The action that the marketer should take to evaluate conversion of those journeys is
to define a goal for each journey1. A goal is a measure of success for a journey, such as a
purchase, a subscription, or a registration2. By defining a goal for each journey, the
marketer can track how many contacts achieved the desired outcome after receiving the
email messages in the journey3. The marketer can also compare the goal metrics across
different journeys to identify which ones are more effective and optimize them accordingly4.
Exporting the journey email analytics is not the correct answer, as it does not help evaluate
conversion of those journeys. Exporting the journey email analytics is a feature that allows
the marketer to download a CSV file with detailed information about the email performance
in a journey, such as sends, opens, clicks, bounces, and unsubscribes. By exporting the
journey email analytics, the marketer can analyze the email engagement and deliverability
in a journey, but they cannot measure the conversion or outcome of the journey.
Sample Question 14
Northern Trail Outfitters (NTO) flags test emails by adding a Testing And ContentObservations (TACO) prefix to its test send subject lines. NTO wants to ensure noproductionemails are sent with the TACO prefix.
A. In Send Management, add the word TACO to the Auto-Suppression Rules. B. In the Subject/Preheader Validation section of Email Studio, add the word TACO. C. In Send Classifications, delete TACO from the available classification options.
Answer: B
Explanation:
The option that NTO should choose to ensure no production emails are sent with the TACO
prefix is B. In the Subject/Preheader Validation section of Email Studio, add the word
TACO1. Subject/Preheader Validation is a feature that allows NTO to set rules and
conditions for validating the subject line and preheader text of their emails before sending
them1. By adding the word TACO to the Subject/Preheader Validation section, NTO can
prevent any email with the TACO prefix in the subject line from being sent, and receive an
error message instead1. This way, NTO can avoid sending test emails to their production
audience by mistake.
A. In Send Management, add the word TACO to the Auto-Suppression Rules is not the
correct answer, as it does not ensure no production emails are sent with the TACO
prefix. Auto-Suppression Rules are a feature that allows NTO to automatically exclude
subscribers from email sends based on certain criteria, such as email address, domain, or
attribute value2. By adding the word TACO to the Auto-Suppression Rules, NTO can
exclude any subscriber who has the word TACO in their email address or other fields, but
they cannot exclude any email that has the TACO prefix in the subject line.
C. In Send Classifications, delete TACO from the available classification options is also not
the correct answer, as it does not ensure no production emails are sent with the TACO
prefix. Send Classifications are a feature that allows NTO to define the settings and
attributes of an email send, such as the sender profile, delivery profile, CAN-SPAM
classification, and priority3. By deleting TACO from the available classification options,
NTO can remove any send classification that has the word TACO in its name or
description, but they cannot remove any email that has the TACO prefix in the subject
A marketing developer wants to receive daily report of sends across all business units to be
incorporated into their internal dashboard.
What should be done to ensure the report a sent to the director each day?
A. Schedule report and email file to the director. B. A Schedule report and email the link to download. C. Schedule report to export as a web page.
Answer: B
Sample Question 16
Northern Trail Outfitters wants to use a specific IP address and a subdomain of order
subdomain for all of its transactional emails.
What should be configured to accomplish this request?
A. Sender Profile B. Delivery Profile C. Send Classification
Answer: A
Sample Question 17
A marketer has been asked to collect corner information using Marketing Cloud for users
obtained from social channels for future mailing. What should the marketer do to accomplish this?
A. Use Journey Builder to build an audience using Ad Studio. B. Web Studio to capture Query parameters from social media link. C. Use an interactive form from email Studio to collect this information
Answer: B
Sample Question 18
A marketer is using Preview .. Test sending to check that content is ready for an upcoming
campaign and notices the Send Log Data Extension is not updating.
What is the reason records are NOT being recorded?
A. Test sends are rot recorded on the Send Log Data Extension. B. The send exceeded the maximum test send threshold. C. A subscriber was not selected in the Subscriber Preview tab.
Answer: B
Sample Question 19
A marketer wants to increase the engagement rate of an email by sending it at best
possible time for each subscriber.
Which Journey Builder tool should they use to accomplish this?
A. Einstein STO Activity B. Wait Until Activity C. Engagement Split
Answer: B
Sample Question 20
Northern TV-ail Outfitters (NTO) sent a targeted email to 1,000 customers, but the actual
number series was 10% less. In troubleshooting the issue, NTO noticed that 100 email
addresses contained a typo of "gmail.com instead of "gmail.com".
Which Marketing Cloud feature prevented emails from being sent to an invalid domain?
A. Bounce Mail Management B. Auto-Suppression Lists C. List Detective
Answer: C
Sample Question 21
Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.
Which automation activity and configuration setting should be used to import decrypted
information to a data extension?
A. Manager Files in File Transfer. B. Specify character encoding in import file. C. Configure Field-Level Encryption in import file.
Answer: A
Sample Question 22
The customer service team at Northern Trail Outfitters is reporting that customers are
complaining about emails ending up in their spam folders. The marketing team is asking for
a solution that can check if the email contains any flags that can classify it as spam.
A. Test Send B. Content Detective C. Subscriber Preview
Answer: B
Sample Question 23
Northern Trail Outfitters (NTO) is launching a post-purchase campaign that emails
customers to ask for feedback on their most recent shopping experience.
What should the NTO marketing team include in the email design to encourage a high response rate?
A. Make the call-to-action button that links to the feedback form bigger and with red
background B. Replace call-to-action with interactive Email Form C. A Salesforce Survey block called in by an AMPscript function.
Answer: B
Sample Question 24
Northern Trail Outfitters (NTO) has a new product launch.
Which tool should enable NTO to easily target the most loyal subscribes?
A. Path Optimizer B. Google Analytics Audience C. Einstein Engagement Scoring
Answer: B
Sample Question 25
Northern Trail Outfitters (NTO) has a promotional email intended to be sent to only its highvalue customers. NTO wants to implement additional-guardrails to prevent sending the
email to more subscribers than intended.
Which Activity should be configured in Automation Studio to help?
A. Send Email B. Verification C. Wait
Answer: C
Sample Question 26
Northern Trail Outfitters wants to monitor customer status while they flow through a postpurchase journey.
Which configuration is required to make decisions on this data?
The status data is connected to the contact in an attribute group.
A. The Update Contact Activity us used to make status updates. B. The Update Contact Activity Is used to make status updates. C. The entry sources data extension has a primary key and subscriber key.
Answer: A
Sample Question 27
Northern Trail Outfitters is spending daily batch files of customer data to Marketing Cloud
via file drops. When the Automation runs, the files are often empty and data points are not
available for processing.
Which component of Automation Studio ensures that steps within the Automation are only
executed when a certain is fulfilled?
A. Verification Activity B. Skip Automation C. Wait Activity
